How Giant Touchscreens Benefit Exhibition Stands

Exhibitions are the prime opportunity to get eyeballs on your newest project. But is it just about eyeballs? To get ahead you need to think about ways to engage your audience. Fortunately, large touchscreens offer an easy way to give delegates an experience on your stand that they will remember.
Touchscreens are naturally compelling. Global shipments of touchscreens more than doubled from 1.2 million in 2012 to 2.8 million in 2016, proving just how quickly we’ve embraced them. They’re easy to use, and they’re rewarding.
Tweaking your exhibition display and bringing interactive content into the mix is a good way of offering something new to the people that really matter.

Touchscreen Versatility for Exhibition Stand Design

Touchscreens offer a big benefit to exhibition stand design: they make sense in a variety of orientations. You aren’t necessarily tied to the landscape, wall-mounted format that you’re used to using with a monitor or TV. In fact, just switching up the orientation gives you more opportunities to be creative. And doing something different can be the most important part of attracting a consistent flow of new faces at a business exhibition.
You could use a touchscreen kiosk. But you could also use a touchscreen on a lectern style stand that delegates can huddle around. If you’re presenting you can use an upright stand or wall-mount. You can deploy multimedia content on demand just as easily as you could deploy a static slideshow or PowerPoint. In fact, there are plenty of ways to repurpose viral content ideas online and turn them into exhibition smash hits. Being playable, and shareable, are key.
The interactive software that you deploy on your touchscreen is a factor here. You’re going to want to get people talking; you want them take the experience back to the office. And you’ll want to ensure that you can start those conversations while the exhibition is happening. Touchscreens bring people closer to your display, and into your exhibition space, so that it’s easy to talk to them. You can gauge the interest of someone that’s voluntarily stepped forward to try out a touchscreen demo much more easily than you can by watching a passer-by.

Multi-Touch; Multi-Users

At exhibitions, you can deploy a touchscreen of up to 55” in size, with the same multi-touch technology that you enjoy on your tablet and phone. So rather than feeding the user information, you can give them something to play with; literally. Big screens, and multi-touch interfaces, are the ideal platform for multiple users to participate together.
What would happen if you stopped showing videos to passing delegates, and instead, gave them a game to play in pairs? How about adding a leaderboard and awarding a prize to the business that puts forward the most winners?
The modern exhibition space reflects our move towards fun and interactivity at home and at work. It recognises that young people are moving into management, and they have a very different idea of what makes a business exciting.
Even if you use technology for its most basic purpose — capturing a lead at an exhibition — it’s going to be a whole lot easier for the delegate if you replace clipboards with touchscreens.
Audio visual technology has never been more exciting. Never before has it offered the opportunity to deliver truly interactive, creative experiences that bring a dose of fun to business events.