BLOG
Interactive Tech for Events
At business events, visibility is the name of the game. Without a strong brand, and a means of enforcing that brand quickly and effectively to catch delegates’ attention. If you already have a strong brand, reinforcement is key when you’re out to get new leads. And if you’re just starting out, getting your corporate identity across quickly will be key to your success.
Brand visibility is all about being loud and proud. But plonking a monitor on a stand is no longer going to cut it. Modern audiences are much more accustomed to interactive experiences, and that’s where your touchscreen comes in.
How Event Touchscreens Can Bring a Booth to Life
Event touchscreens are commonly associated with lead capture, and that’s a very valid use case, particularly now that we all need to manage our mailing lists carefully under GDPR. But a touchscreen can also be used to get your brand message across.
Marketing and advertising are going through huge changes, and you can use this to your advantage when designing multimedia for events.
- Signage is one key example. Touchscreens take the concept of signage and turn its head. No longer a passive experience, a sign can be fully interactive, and used to display different types of content to your delegates. Use your sign to start conversations or invite delegates to explore what you do.
- Interactive games are also quickly gaining ground, mirroring the trend towards gamification in apps. Games and contests are particularly compelling for a millennial audience. And this young, digitally proficient group are increasingly moving up the ranks to be decision makers.
- Interactive demos are great for launch events when you have a new app, product line, or service to show off. Rather than connecting a phone, and showing the user how the app works, a giant touchscreen allows them to get involved themselves, with the added benefit of also showing off the app to onlookers. If you’ve developed a Windows or Android app, you can just install it on the touchscreen and go, since both operating systems run natively on the touchscreen itself.
- Live content is relatively easy to generate at business events, and is the ideal material to feed back into an interactive presentation. Integrate feeds from Twitter and Instagram, post short videos from your keynote speech for review, or encourage branded hashtags and participation. If you’re using a game or leaderboard, live content and geofenced events could suit it well, and your event touchscreen could even incorporate live streams to act as a hub for everything else that’s going on.
Choosing the Right Content for Your Touchscreen
The choices are myriad, and tackling every project is likely to overwhelm your team.
Track back and look at your key personas. What excites and motivates them? What will put you top of mind when they’re next looking for a product or service provider in your niche? How can an event touchscreen complement or support that?
At a business event, you have one shot at impressing them, and an event touchscreen gives you plenty of options.