Interactive Tech for Events
Property is a very visual industry. Yes, there is a lot or pragmatism involved, financial deals and capital investments to be worked out, legal processes to navigate and complex logistical plans to be actioned in construction.
But the final product, the buildings themselves, are often invested with a great visual appeal. Architects pride themselves on the aesthetic quality of their designs as well as how sound and durable they are, how efficiently they use materials and how cleverly they fit their intended purpose.
Developers often wish to make a statement with how new properties look, while planners will concern themselves with how well they fit with or add to the character of the surrounding area. Purchasers want to invest their money into something that looks good.
It is easy to understand, therefore, why property shows and exhibitions have always had a visual element to them. The details of finance, contracts, architectural plans and construction schedules might be what makes the property market go round. But these are not the things that initially generate interest, create a buzz around a portfolio or a scheme, attract potential investment or purchase.
Originally, developers and portfolio holders used blown-up banner-sized graphics and professionally designed colour brochures to create this visual appeal at shows. Then along came display screens, which exhibitors could use not just to show photographs and artistic images, but also to run promotional videos as well.
Now we have something even better – touchscreens.
Handing over control
Most of us use touchscreens routinely on our smartphones and tablets. We are therefore aware of their benefits – they are simple and intuitive to use, the responsiveness of the inteface gives us a lot more flexibility and control compared to, say, a traditional mobile phone keypad or a mouse.
Compared to static screens that you might use for display purposes to show photographs or video, they also have another key advantage – they are interactive.
Think about the digital signage which for some years now has been popular amongst estate agents for window displays. They can be programmed to scroll through different properties like a slideshow, meaning more properties can be displayed compared to paper leaflets.
Now consider why some estate agents are starting to supplement these displays with touchscreen kiosks inside their premises. What’s the advantage? It puts potential customers in control. If they see a property they like, they don’t have to wait for a member of staff to be free to ask for further information, they can look up whatever details they like, as they like.
The same principle applies at property shows. If you are promoting a portfolio or a development, or even a property service, a large scale touchscreen allows visitors to explore in their own way. Coupled with quality images and design, not to mention the potential nowadays for multimedia presentations combining photos, graphics, text, audio and video, this interactive element helps to bring your exhibit to life.
The more people can actively explore and learn for themselves, the more engaged they are likely to be in what you have to offer.